1. Fundamentals of Digital Marketing Learn the basics of digital marketing, understanding the use of online branding, customer segmentation, and the different types of digital marketing techniques. Understand how to build your foundational framework of digital marketing with the tools of communication and targeting the audience. 2. Website Building and Ranking Learn how to understand the technical and creative aspects of website building, which eventually makes it user-friendly and search engine-friendly. This module will also explain several aspects of web development, design, and SEO practices that help rank the website highly on SERPs or search engine result pages. 3. Search Engine Marketing Learn the ins and outs of running paid campaigns on search engines like Google through Google Ads. You’ll learn about keywords, campaign setup, bidding techniques, and optimization to maximize ad performance and ROI. 4. Social Media Marketing Analyze the organic growth strategy on platforms such as Facebook, Instagram, LinkedIn, and X. Determine what type of content will engage the target audience and how to create that, as well as ideas on handling social media accounts for the promotion of your brand and engaging community interaction. 5. Paid Social Media Marketing This module deals with paid options for social media marketing. Learn how to set up, manage, and optimize ad campaigns on platforms such as Facebook, Instagram, LinkedIn, and X by focusing on targeting, budgeting, and performance analysis. 6. Lead Generation & E-Commerce Understand the strategies for producing high-quality leads through digital means and even converting those leads into customers. These course modules will give you insights into the fundamentals of e-commerce marketing and how you can drive traffic to an online store in order to boost sales using the funnels of online sales. 7. Google Analytics (GA4) Master the skill of Google Analytics, which will help track how your website’s performance as well as user behavior can be monitored. Also, learn the practical application of data interpretation for measuring marketing campaign success, tracking conversions, setting up goals, and deriving insights from it for business decisions